Modern JCPenney stores are a far cry from the small dry-goods store that James Cash Penney opened in Kemmerer, Wyoming in 1902. In those days, frontier miners and farmers and their families turned to JCPenney for blue jeans and other work clothes, shoes, fabrics and sewing needs. Today, busy working families turn to JCPenney in cities, towns and suburbs and to jcp.com for affordable fashions and home accessories.
JCPenney’s commitment to serving its customers with style, quality and smart prices has led the Company through many transformations over the years as society and shopping habits change. Furthermore, through more than 100 years of history, the Company has stayed true to its Golden Rule beginnings, with a continued commitment to care for the communities where it does business in and operate in an ethical and responsible manner.